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The 100% guaranteed solution to the 2023 Helpful Content Update

By |2023-09-21T10:24:24+00:00September 21st, 2023|Marketing Strategies Deconstructed|

There was a major update from Google this week. Helpful content. It dropped like a bomb on the 14th of September, laying waste to many sites.

I totally missed it. I am signed up for about 6 SEO newsletters, but I’m busy, focusing on my own strategies and only focusing on rule changes from Google, not […]

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How Monday.com didn’t do as well as Asana with their 1000 Articles

By |2023-07-17T11:42:46+00:00February 22nd, 2023|Marketing Strategies Deconstructed|

I was recently sent a report showing Asana having been soundly trounced in Organic traffic as a result of Monday.com publishing 1000 articles in 12 months. (You can Google it, it’s everywhere).

I had a bit of a poke around in the details of it and realized, everything was not quite as it seemed. Sure, Monday’s […]

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Deborah Polaski

By |2023-02-21T07:19:29+00:00February 21st, 2023|Web Development|

More than just SEO, I do full web development.  Most often, mapping out large directory-style sites, marketplace etc, but also the occasional little one like this one.

Pretty happy with how it turned out, and from concept to site in 10 days.

Deborah Polaski

  • Promotional Website.
  • Multiple Operas Galleries, and Recordings detailed on the website.
  • Important […]
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New Role – Kono / Lamy Productivity Solution

By |2023-01-19T11:54:23+00:00January 19th, 2023|News|

I am working with a new client helping with Organic traffic to their Productivity App.  Something near and dear to my heart as I know I am a terrible procrastinator.  In the process of creating the content, I’ve been learning a bunch of things about my own procrastinating tendancies.

a. I justify stopping what I […]

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Google sees your HARO links as Paid Links

By |2023-06-19T10:07:45+00:00October 10th, 2022|Case Studies, Marketing Strategies Deconstructed, News|

More and more I have new clients come to me and complain about a drop in rankings in recent times, even though they have been doing only “White Hat link building”. This link building is done by using HARO, or “Help a reporter out”. With HARO a multi-day email goes out to subscribers asking for […]

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Why you shouldn’t trust Trustpilot Reviews

By |2022-08-10T14:45:58+00:00August 4th, 2022|News|

I am not sure why TrustPilot is viewed as a trusted review system. Their business model appears to be as follows.

  • Allow people to add reviews about a company. Allow them to say anything, even make possibly slanderous, unproven claims if the company has not “taken ownership” – ie, paid for the privilege of replying […]
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Faking DR – It’s not hard to do, or spot.

By |2022-08-04T21:16:14+00:00April 3rd, 2022|Marketing Strategies Deconstructed|

Links make the SEO world go round.  Links from high traffic, high Google value sites are the most important.  Publishers seek to take advantage of this by building websites that appear to be more valuable than they actually are.

Ahrefs.com is a great tool for checking the value of a site, but to the novice user… […]

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The Moz Spam Score Tool… its just not very good

By |2022-04-03T12:52:58+00:00December 10th, 2021|Marketing Strategies Deconstructed|

Recently when managing a link outreach for a client, I got an email back “Sorry, your site’s spam score is too high”.  So I went to the Moz tool to check it out and indeed, my client’s spam score was…. completely fine.  10%, in the green… but… this other site only links to single-digit spam […]

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Seo and Web Development for a Melbourne Removalist

By |2021-12-10T09:22:20+00:00October 5th, 2021|Case Studies|

Fun project, lots to do for this Melbourne removalist.

WordPress website was terrible.  Very slow, not very pretty.  The new design is far more memorable, plus uses SVG images drawn by the MG team which are fun, and super light.  Great Google Pagespeed scores.

Almost no content of relevance, so this is now being written.  Moving during […]

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