Really excited to be taking on the Head of SEO & Marketing role at Medbelle. My goal? 300% Organic growth in 12 months. A big challenge… but doable.
Week 3 and so far
a. Have completed user personas and redone 5% of our Adwords ads based on these. 200% improvement in CTR and Keyword Quality Score up from 6 to 8. That’s what I’m talking about! Loving having a hypothesis, testing it, and seeing it work. Rolling this out across all campaigns.
b. 250% increase in Organic traffic. So much more to do here – its a huge increase from a tiny base… but the numbers are impressive.
c. Next, a new website design, complete new functionality, new CMS etc.
d. A review of automated marketing, content, etc.
e. A PR campaign starting in July 2019.
F. A focus on getting our most important keywords to page one of Google. A week ago our Liposuction page was not in the top 100, now it’s top 10. Yeah baby!
Super nice company, young but very engaged team, living my best life.
a. Organic traffic exploding. 5X traffic, many top 5 positions for competitive keyphrases.
a. Launched a new concept site, Medbelle Hair. I designed and built it. No marketing plans for it yet – just working on creating a new niche-specific website.
a. Organic off the charts. 10x when I started, from 8% of total traffic to 30% and that’s with a 50% increase in Adwords traffic to boot.
b. Cost per lead halved since March.