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So far MarketingGuy.tv has created 18 blog entries.
4 08, 2022

Why you shouldn’t trust Trustpilot Reviews

By |2022-08-10T14:45:58+00:00August 4th, 2022|News|Comments Off on Why you shouldn’t trust Trustpilot Reviews

I am not sure why TrustPilot is viewed as a trusted review system. Their business model appears to be as follows.

  • Allow people to add reviews about a company. Allow them to say anything, even make possibly slanderous, unproven claims if the company has not “taken ownership” – ie, paid for the privilege of replying […]
3 04, 2022

Faking DR – It’s not hard to do, or spot.

By |2022-08-04T21:16:14+00:00April 3rd, 2022|Marketing Strategies Deconstructed|Comments Off on Faking DR – It’s not hard to do, or spot.

Links make the SEO world go round.  Links from high traffic, high Google value sites are the most important.  Publishers seek to take advantage of this by building websites that appear to be more valuable than they actually are.

Ahrefs.com is a great tool for checking the value of a site, but to the novice user… […]

26 01, 2022

Camping down at Datacamp

By |2022-01-26T10:07:33+00:00January 26th, 2022|Marketing Strategies Deconstructed|Comments Off on Camping down at Datacamp

I’ve come on board as interim Head of SEO at Datacamp.  I came in to do a quick Product Audit, but as timing had it, the Head of SEO at the time was on their way to a new job at Forbes… so looks like I will Datacamping for a while.

it’s an interesting role.  Rankings […]

10 12, 2021
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The Moz Spam Score Tool… its just not very good

By |2022-04-03T12:52:58+00:00December 10th, 2021|Marketing Strategies Deconstructed|Comments Off on The Moz Spam Score Tool… its just not very good

Recently when managing a link outreach for a client, I got an email back “Sorry, your site’s spam score is too high”.  So I went to the Moz tool to check it out and indeed, my client’s spam score was…. completely fine.  10%, in the green… but… this other site only links to single-digit spam […]

5 10, 2021

Seo and Web Development for a Melbourne Removalist

By |2021-12-10T09:22:20+00:00October 5th, 2021|Case Studies|Comments Off on Seo and Web Development for a Melbourne Removalist

Fun project, lots to do for this Melbourne removalist.

WordPress website was terrible.  Very slow, not very pretty.  The new design is far more memorable, plus uses SVG images drawn by the MG team which are fun, and super light.  Great Google Pagespeed scores.

Almost no content of relevance, so this is now being written.  Moving during […]

2 12, 2020

Why WpEngine Sux and Kinsta Rules

By |2020-12-02T12:56:55+00:00December 2nd, 2020|Marketing Strategies Deconstructed|Comments Off on Why WpEngine Sux and Kinsta Rules

Presently I am being forced to work with WpEngine.  A client has set up with them.  Why?  I just don’t know. Someone missed the memo about comparing hosting before choosing.  So many issues with their offering I almost don’t know where to start, so I’ll just blurt out problems a random.

You can’t set up in […]

25 11, 2020

Native Advertising – Just shock junk and Arbitrage Schemes

By |2020-11-25T17:45:36+00:00November 25th, 2020|Marketing Strategies Deconstructed|Comments Off on Native Advertising – Just shock junk and Arbitrage Schemes

When I look at Taboola Ads – it seems a mess of Arbitrage and Shock advertising. I open up any news site and am bombarded with mountains of this junk advertising.

In 2007 Google shut down sites using Arbitrage to game their system. eg. Sites Paying 2 cents for a […]

25 11, 2020

FutureLearn Careers

By |2020-11-25T17:33:41+00:00November 25th, 2020|Case Studies|Comments Off on FutureLearn Careers

I’ve been working on a new website whose focus is to help people find a career that matches their skills, attributes, interests and personality. Beta launch today, with 30 or so popular careers, but with many more to come.

Currently, I am building a scoring system that will allow people to answer a few questions about […]

25 11, 2020
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Check your backlinks, are actually backlinks

By |2020-11-25T17:26:22+00:00November 25th, 2020|News|Comments Off on Check your backlinks, are actually backlinks

When I first started doing SEO back in 1999 (Yep) SEO people quickly realised links were important.  In those days it was the wild wild west of link building.  Link buying, exchanges, hidden links.  Links in footers from web developers, links in widgets.  Just about everything worked.  Google was not really checking whether links were […]