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31 01, 2019

Deconstructing Deliveroo Germany’s Digital Marketing Strategy

By |2019-02-04T10:58:32+00:00January 31st, 2019|Marketing Strategies Deconstructed|0 Comments

I've spent a bit of time in the Food Marketplace niche teh result being it's an area which holds my interest.  Recently things have got even more exciting with lots of change - things are heating up!  Long gone are the glory days of seemingly never-ending rounds of investor funding to fuel growth.  Crazy [...]

31 01, 2019
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The Adwords Campaigns of Deliveroo Germany – Video 1

By |2019-02-12T11:31:05+00:00January 31st, 2019|Marketing Strategies Deconstructed|0 Comments

For many businesses, Adwords is their most important channel.  Why So? It brings the most amount of leads/sales.  This is critical both in the growth phases, and profit phases of a business It enables the marketing team to quickly determine, which keywords convert best, helping the organic marketing team direct their efforts. It enables [...]

31 01, 2019
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Backlinks and Keywords – Deliveroo Germany – Video 2

By |2019-02-01T11:48:48+00:00January 31st, 2019|Marketing Strategies Deconstructed|0 Comments

Back-links and rankings were once almost able to be linearly graphed.  The more back-links your website had, the more keywords your website could rank for... and the higher they would rank.  Deep-linking proved useful, anchor texts were important.  The amount of links, rather than the quality was the main factor. Now?  Things are just as [...]

31 01, 2019
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Onpage SEO & Technical Issues – Deliveroo Germany | Video 3

By |2019-02-06T12:04:53+00:00January 31st, 2019|Marketing Strategies Deconstructed|0 Comments

(Video reloaded due to sound issues with the original) In looking at Deliveroo's backlinks and objectively comparing them with their opposition, it became clear to me Deliveroo Germany both has LESS links than the opposition, and less DIVERSITY in their links as well.  Their back-links are mainly from restaurants, where the oppositions have restaurant back-links(more) [...]

26 04, 2018
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Hometogo Just East and Idealo Marketing Strategies Compared

By |2019-01-31T17:38:23+00:00April 26th, 2018|Marketing Strategies Deconstructed|0 Comments

I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches.  Travel, Food and Product Price Comparisons. Very different businesses, with different models, with similar challenges namely. a. The need for high Google rankings, even though they had little control of much of [...]

3 03, 2018
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Etsy and their SEO Journey

By |2019-02-04T10:04:06+00:00March 3rd, 2018|Marketing Strategies Deconstructed|0 Comments

In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work for one of them.  In the end, I took a job with Sellics as their Head of Marketing, Sellics builds SEO / PPC /Business Efficiency software for Amazon stores. This [...]