I’ve spent a bit of time in the Food Marketplace niche teh result being it’s an area which holds my interest. Recently things have got even more exciting with lots of change – things are heating up! Long gone are the glory days of seemingly never-ending rounds of investor funding to fuel growth. Crazy spending […]
A competitor in a niche I am currently working in has received some bad reviews. Without wishing to kick them whilst they are down… the bad reviews… are pretty deserved.
a. They shut down and phoenix-ed their company, after performing surgery with faulty implants.
b. They drive their favourable reviews to review Site A, whilst people unhappy […]
Really excited to be taking on the Head of Marketing role at Medbelle. My goal? 300% growth in 12 months. A big challenge… but doable.
Week 3 and so far
a. Have completed user personas and redone 5% of our Adwords ads based on these. 200% improvement in CTR and Keyword Quality Score up from 6 […]
For many businesses, Adwords is their most important channel. Why So?
- It brings the most amount of leads/sales. This is critical both in the growth phases, and profit phases of a business
- It enables the marketing team to quickly determine, which keywords convert best, helping the organic marketing team direct their efforts.
- It enables fast […]
Back-links and rankings were once almost able to be linearly graphed. The more back-links your website had, the more keywords your website could rank for… and the higher they would rank. Deep-linking proved useful, anchor texts were important. The amount of links, rather than the quality was the main factor.
Now? Things are just as clear, […]
(Video reloaded due to sound issues with the original)
In looking at Deliveroo’s backlinks and objectively comparing them with their opposition, it became clear to me Deliveroo Germany both has LESS links than the opposition, and less DIVERSITY in their links as well. Their back-links are mainly from restaurants, where the oppositions have restaurant back-links(more) but […]
I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches. Travel, Food and Product Price Comparisons.
Very different businesses, with different models, with similar challenges namely.
a. The need for high Google rankings, even though they had little control of much of the website content […]
In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work for one of them. In the end, I took a job with Sellics as their Head of Marketing, Sellics builds SEO / PPC /Business Efficiency software for Amazon stores.
This video […]