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So far MarketingGuy.tv has created 15 blog entries.
11 08, 2020

Check your backlinks, are actually backlinks

By |2020-08-14T13:53:34+00:00August 11th, 2020|SEO Stuff|0 Comments

When I first started doing SEO back in 1999 (Yep) SEO people quickly realised links were important.  In those days it was the wild wild west of link building.  Link buying, exchanges, hidden links.  Links in footers from web developers, links in widgets.  Just about everything worked.  Google was not really checking whether links were […]

7 07, 2020

Counselling Australia

By |2020-07-07T13:29:10+00:00July 7th, 2020|Case Studies|0 Comments

Another new one for me – and a super interesting job.  The model is not unlike the model when I was working at Medbelle.  Lead generation website leveraging high SEO rankings relating to Sydney counselling.

Site is experiencing the ongoing challenges Google puts to older sites.  Continue to improve or lose rankings.  What was once good […]

11 06, 2020

Careers Website live – 8 weeks from idea to launch

By |2020-07-07T13:29:25+00:00June 11th, 2020|Case Studies|0 Comments

I’ve been working on a new website whose focus is to help people find a career that matches their skills, attributes, interests and personality. Beta launch today, with 30 or so popular careers, but with many more to come.

Currently, I am building a scoring system that will allow people to answer a few questions about […]

26 05, 2020

Native Advertising – Just shock junk and Arbitrage Schemes

By |2020-05-26T09:40:19+00:00May 26th, 2020|Rants|0 Comments

When I look at Taboola Ads – it seems a mess of Arbitrage and Shock advertising. I open up any news site and am bombarded with mountains of this junk advertising.

In 2007 Google shut down sites using Arbitrage to game their system. eg. Sites Paying 2 cents for a click on low-value keywords to take […]

4 05, 2020

Website speed is important! Just not why you think!

By |2020-05-05T19:08:28+00:00May 4th, 2020|SEO Stuff|4 Comments

I am so relieved to finally see this confirmed.  https://www.seroundtable.com/google-site-speed-small-ranking-factor-29368.html.  I and many other SEO experts have been aware of this for years whilst others claimed fastest possible site speed was mission-critical for SEO.  It’s just not true.  Not borne out by the evidence at all.

See for yourself.

  • Check the pagespeed of the […]
27 04, 2020

When after Covi19 should SEO restart?

By |2020-05-12T17:20:33+00:00April 27th, 2020|SEO Stuff|2 Comments

I’ve held off writing this article as it would have been tone-deaf to be writing about SEO when many businesses were wrestling with existential challenges. But now I find myself with many clients and associates asking me: “Hey Rich, when should my company restart its SEO Marketing?”

There is no one-size-fits-all answer.

First of all, let’s assume […]

25 11, 2019
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What are the most important SEO Factors?

By |2020-05-04T15:54:35+00:00November 25th, 2019|Marketing Strategies Deconstructed|0 Comments

I get this question asked more often than any other.  Additionally, when I analyse the SEO issue of a client’s website I am often asked to provide a weighting of the problems.  What should be tackled first, what is going to have the biggest impact.

Both are fair questions and it’s true some SEO factors have […]

13 11, 2019
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Making a Super SEO Friendly Directory using WordPress

By |2020-05-04T15:54:42+00:00November 13th, 2019|Marketing Strategies Deconstructed|0 Comments

I’ve made some videos detailing how some of the big players in directory, aggregator and marketplace niches have been able to optimise their SEO.

Their sites are super fast, page rank is funnelled and hoarded and Google Crawl Budget is closely guarded.

All doable when you have a big budget, and a big programming team.  But what […]

23 08, 2019

Deconstructing Deliveroo Germany’s Digital Marketing Strategy

By |2019-10-30T14:18:53+00:00August 23rd, 2019|Marketing Strategies Deconstructed|0 Comments

I’ve spent a bit of time in the Food Marketplace niche the result being it’s an area which holds my interest.  Recently things have got even more exciting with lots of change – things are heating up!  Long gone are the glory days of seemingly never-ending rounds of investor funding to fuel growth.  Crazy spending […]

2 04, 2019

A new role for me – Head of SEO & Marketing for Medbelle

By |2019-10-31T10:23:49+00:00April 2nd, 2019|News|Comments Off on A new role for me – Head of SEO & Marketing for Medbelle

Really excited to be taking on the Head of SEO & Marketing role at Medbelle.  My goal?  300% Organic growth in 12 months.  A big challenge… but doable.

Week 3 and so far

a. Have completed user personas and redone 5% of our Adwords ads based on these.  200% improvement in CTR and Keyword Quality Score […]