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Check your backlinks, are actually backlinks
When I first started doing SEO back in 1999 (Yep) SEO people quickly realised links were important. In those days it was the wild wild [...]
Counselling Australia
Another new one for me - and a super interesting job. The model is not unlike the model when I was working at Medbelle. Lead [...]
Careers Website live – 8 weeks from idea to launch
I’ve been working on a new website whose focus is to help people find a career that matches their skills, attributes, interests and personality. Beta [...]
Native Advertising – Just shock junk and Arbitrage Schemes
When I look at Taboola Ads - it seems a mess of Arbitrage and Shock advertising. I open up any news site and am bombarded [...]
Website speed is important! Just not why you think!
I am so relieved to finally see this confirmed. https://www.seroundtable.com/google-site-speed-small-ranking-factor-29368.html. I and many other SEO experts have been aware of this for years whilst others [...]
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When after Covi19 should SEO restart?
I’ve held off writing this article as it would have been tone-deaf to be writing about SEO when many businesses were wrestling with existential [...]
What are the most important SEO Factors?
I get this question asked more often than any other. Additionally, when I analyse the SEO issue of a client's website I am often asked [...]
Making a Super SEO Friendly Directory using WordPress
I've made some videos detailing how some of the big players in directory, aggregator and marketplace niches have been able to optimise their SEO. Their [...]
Deconstructing Deliveroo Germany’s Digital Marketing Strategy
I've spent a bit of time in the Food Marketplace niche the result being it's an area which holds my interest. Recently things have [...]
A new role for me – Head of SEO & Marketing for Medbelle
Really excited to be taking on the Head of SEO & Marketing role at Medbelle. My goal? 300% Organic growth in 12 months. A big [...]
Onpage SEO & Technical Issues – Deliveroo Germany | Video 3
(Video reloaded due to sound issues with the original) In looking at Deliveroo's backlinks and objectively comparing them with their opposition, it became clear to [...]
Backlinks and Keywords – Deliveroo Germany – Video 2
Back-links and rankings were once almost able to be linearly graphed. The more back-links your website had, the more keywords your website could rank for... [...]
The Adwords Campaigns of Deliveroo Germany – Video 1
For many businesses, Adwords is their most important channel. Why So? It brings the most amount of leads/sales. This is critical both in the [...]
Hometogo Just Eat and Idealo Marketing Strategies Compared
I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches. Travel, Food [...]
Etsy and their SEO Journey
In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work [...]