A new role for me – Head of Marketing for Medbelle
Really excited to be taking on the Head of Marketing role at Medbelle. My goal? 300% growth in 12 months. A big challenge... but doable. [...]
Deconstructing Deliveroo Germany’s Digital Marketing Strategy
I've spent a bit of time in the Food Marketplace niche teh result being it's an area which holds my interest. Recently things have [...]
The Adwords Campaigns of Deliveroo Germany – Video 1
For many businesses, Adwords is their most important channel. Why So? It brings the most amount of leads/sales. This is critical both in the [...]
Backlinks and Keywords – Deliveroo Germany – Video 2
Back-links and rankings were once almost able to be linearly graphed. The more back-links your website had, the more keywords your website could rank for... [...]
Onpage SEO & Technical Issues – Deliveroo Germany | Video 3
(Video reloaded due to sound issues with the original) In looking at Deliveroo's backlinks and objectively comparing them with their opposition, it became clear to [...]
Hometogo Just East and Idealo Marketing Strategies Compared
I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches. Travel, Food [...]
Etsy and their SEO Journey
In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work [...]