What are the most important SEO Factors?
I get this question asked more often than any other. Additionally, when I analyse the SEO issue of a client's website I am often asked [...]
Making a Super SEO Friendly Directory using WordPress
I've made some videos detailing how some of the big players in directory, aggregator and marketplace niches have been able to optimise their SEO. Their [...]
Deconstructing Deliveroo Germany’s Digital Marketing Strategy
I've spent a bit of time in the Food Marketplace niche the result being it's an area which holds my interest. Recently things have [...]
A new role for me – Head of SEO & Marketing for Medbelle
Really excited to be taking on the Head of SEO & Marketing role at Medbelle. My goal? 300% Organic growth in 12 months. A big [...]
The Adwords Campaigns of Deliveroo Germany – Video 1
For many businesses, Adwords is their most important channel. Why So? It brings the most amount of leads/sales. This is critical both in the [...]
Backlinks and Keywords – Deliveroo Germany – Video 2
Back-links and rankings were once almost able to be linearly graphed. The more back-links your website had, the more keywords your website could rank for... [...]
Onpage SEO & Technical Issues – Deliveroo Germany | Video 3
(Video reloaded due to sound issues with the original) In looking at Deliveroo's backlinks and objectively comparing them with their opposition, it became clear to [...]
Hometogo Just Eat and Idealo Marketing Strategies Compared
I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches. Travel, Food [...]
Etsy and their SEO Journey
In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work [...]