More and more I have new clients come to me and complain about a drop in rankings in recent times, even though they have been doing only “White Hat link building”. This link building is done by using HARO, or “Help a reporter out”. With HARO a multi-day email goes out to subscribers asking for […]
Links make the SEO world go round. Links from high traffic, high Google value sites are the most important. Publishers seek to take advantage of this by building websites that appear to be more valuable than they actually are.
Ahrefs.com is a great tool for checking the value of a site, but to the novice user… […]
I’ve come on board as interim Head of SEO at Datacamp. I came in to do a quick Product Audit, but as timing had it, the Head of SEO at the time was on their way to a new job at Forbes… so looks like I will Datacamping for a while.
it’s an interesting role. Rankings […]
Recently when managing a link outreach for a client, I got an email back “Sorry, your site’s spam score is too high”. So I went to the Moz tool to check it out and indeed, my client’s spam score was…. completely fine. 10%, in the green… but… this other site only links to single-digit spam […]
Presently I am being forced to work with WpEngine. A client has set up with them. Why? I just don’t know. Someone missed the memo about comparing hosting before choosing. So many issues with their offering I almost don’t know where to start, so I’ll just blurt out problems a random.
You can’t set up in […]
In 2007 Google shut down sites using Arbitrage to game their system. eg. Sites Paying 2 cents for a […]
I get this question asked more often than any other. Additionally, when I analyse the SEO issue of a client’s website I am often asked to provide a weighting of the problems. What should be tackled first, what is going to have the biggest impact.
Both are fair questions and it’s true some SEO factors have […]
I’ve made some videos detailing how some of the big players in directory, aggregator and marketplace niches have been able to optimise their SEO.
Their sites are super fast, page rank is funnelled and hoarded and Google Crawl Budget is closely guarded.
All doable when you have a big budget, and a big programming team. But what […]
I’ve spent a bit of time in the Food Marketplace niche