3 04, 2022

Faking DR – It’s not hard to do, or spot.

By |2022-08-04T21:16:14+00:00April 3rd, 2022|Marketing Strategies Deconstructed|Comments Off on Faking DR – It’s not hard to do, or spot.

Links make the SEO world go round.  Links from high traffic, high Google value sites are the most important.  Publishers seek to take advantage of this by building websites that appear to be more valuable than they actually are.

Ahrefs.com is a great tool for checking the value of a site, but to the novice user… […]

26 01, 2022

Camping down at Datacamp

By |2022-01-26T10:07:33+00:00January 26th, 2022|Marketing Strategies Deconstructed|Comments Off on Camping down at Datacamp

I’ve come on board as interim Head of SEO at Datacamp.  I came in to do a quick Product Audit, but as timing had it, the Head of SEO at the time was on their way to a new job at Forbes… so looks like I will Datacamping for a while.

it’s an interesting role.  Rankings […]

10 12, 2021
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The Moz Spam Score Tool… its just not very good

By |2022-04-03T12:52:58+00:00December 10th, 2021|Marketing Strategies Deconstructed|Comments Off on The Moz Spam Score Tool… its just not very good

Recently when managing a link outreach for a client, I got an email back “Sorry, your site’s spam score is too high”.  So I went to the Moz tool to check it out and indeed, my client’s spam score was…. completely fine.  10%, in the green… but… this other site only links to single-digit spam […]

2 12, 2020

Why WpEngine Sux and Kinsta Rules

By |2020-12-02T12:56:55+00:00December 2nd, 2020|Marketing Strategies Deconstructed|Comments Off on Why WpEngine Sux and Kinsta Rules

Presently I am being forced to work with WpEngine.  A client has set up with them.  Why?  I just don’t know. Someone missed the memo about comparing hosting before choosing.  So many issues with their offering I almost don’t know where to start, so I’ll just blurt out problems a random.

You can’t set up in […]

25 11, 2020

Native Advertising – Just shock junk and Arbitrage Schemes

By |2020-11-25T17:45:36+00:00November 25th, 2020|Marketing Strategies Deconstructed|Comments Off on Native Advertising – Just shock junk and Arbitrage Schemes

When I look at Taboola Ads – it seems a mess of Arbitrage and Shock advertising. I open up any news site and am bombarded with mountains of this junk advertising.

In 2007 Google shut down sites using Arbitrage to game their system. eg. Sites Paying 2 cents for a […]

25 11, 2019
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What are the most important SEO Factors?

By |2019-11-25T15:23:55+00:00November 25th, 2019|Marketing Strategies Deconstructed|Comments Off on What are the most important SEO Factors?

I get this question asked more often than any other.  Additionally, when I analyse the SEO issue of a client’s website I am often asked to provide a weighting of the problems.  What should be tackled first, what is going to have the biggest impact.

Both are fair questions and it’s true some SEO factors have […]

13 11, 2019
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Making a Super SEO Friendly Directory using WordPress

By |2021-12-10T09:19:15+00:00November 13th, 2019|Marketing Strategies Deconstructed|Comments Off on Making a Super SEO Friendly Directory using WordPress

I’ve made some videos detailing how some of the big players in directory, aggregator and marketplace niches have been able to optimise their SEO.

Their sites are super fast, page rank is funnelled and hoarded and Google Crawl Budget is closely guarded.

All doable when you have a big budget, and a big programming team.  But what […]

23 08, 2019

Deconstructing Deliveroo Germany’s Digital Marketing Strategy

By |2022-04-03T12:54:45+00:00August 23rd, 2019|Marketing Strategies Deconstructed|0 Comments

I’ve spent a bit of time in the Food Marketplace niche the result being it’s an area which holds my interest.  Recently things have got even more exciting with lots of change – things are heating up!  Long gone are the glory days of seemingly never-ending rounds of investor funding to fuel growth.  Crazy spending […]

31 01, 2019
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Onpage SEO & Technical Issues – Deliveroo Germany | Video 3

By |2019-02-06T12:04:53+00:00January 31st, 2019|Marketing Strategies Deconstructed|0 Comments

(Video reloaded due to sound issues with the original)

In looking at Deliveroo’s backlinks and objectively comparing them with their opposition, it became clear to me Deliveroo Germany both has LESS links than the opposition, and less DIVERSITY in their links as well.  Their back-links are mainly from restaurants, where the oppositions have restaurant back-links(more) but […]