10 10, 2022

Google sees your HARO links as Paid Links

By |2022-10-10T09:37:58+00:00October 10th, 2022|Marketing Strategies Deconstructed, News|Comments Off on Google sees your HARO links as Paid Links

More and more I have new clients come to me and complain about a drop in rankings in recent times, even though they have been doing only “White Hat link building”. This link building is done by using HARO, or “Help a reporter out”. With HARO a multi-day email goes out to subscribers asking for […]

4 08, 2022

Why you shouldn’t trust Trustpilot Reviews

By |2022-08-10T14:45:58+00:00August 4th, 2022|News|Comments Off on Why you shouldn’t trust Trustpilot Reviews

I am not sure why TrustPilot is viewed as a trusted review system. Their business model appears to be as follows.

  • Allow people to add reviews about a company. Allow them to say anything, even make possibly slanderous, unproven claims if the company has not “taken ownership” – ie, paid for the privilege of replying […]
25 11, 2020
  • For privacy reasons YouTube needs your permission to be loaded.
    I Accept

Check your backlinks, are actually backlinks

By |2020-11-25T17:26:22+00:00November 25th, 2020|News|Comments Off on Check your backlinks, are actually backlinks

When I first started doing SEO back in 1999 (Yep) SEO people quickly realised links were important.  In those days it was the wild wild west of link building.  Link buying, exchanges, hidden links.  Links in footers from web developers, links in widgets.  Just about everything worked.  Google was not really checking whether links were […]

2 04, 2019

A new role for me – Head of SEO & Marketing for Medbelle

By |2022-08-10T17:45:41+00:00April 2nd, 2019|News|Comments Off on A new role for me – Head of SEO & Marketing for Medbelle

Really excited to be taking on the Head of SEO & Marketing role at Medbelle.  My goal?  300% Organic growth in 12 months.  A big challenge… but doable.

Week 3 and so far

a. Have completed user personas and redone 5% of our Adwords ads based on these.  200% improvement in CTR and Keyword Quality Score up […]

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