More and more I have new clients come to me and complain about a drop in rankings in recent times, even though they have been doing only “White Hat link building”. This link building is done by using HARO, or “Help a reporter out”. With HARO a multi-day email goes out to subscribers asking for […]
I am not sure why TrustPilot is viewed as a trusted review system. Their business model appears to be as follows.
- Allow people to add reviews about a company. Allow them to say anything, even make possibly slanderous, unproven claims if the company has not “taken ownership” – ie, paid for the privilege of replying […]
When I first started doing SEO back in 1999 (Yep) SEO people quickly realised links were important. In those days it was the wild wild west of link building. Link buying, exchanges, hidden links. Links in footers from web developers, links in widgets. Just about everything worked. Google was not really checking whether links were […]
Really excited to be taking on the Head of SEO & Marketing role at Medbelle. My goal? 300% Organic growth in 12 months. A big challenge… but doable.
Week 3 and so far
a. Have completed user personas and redone 5% of our Adwords ads based on these. 200% improvement in CTR and Keyword Quality Score up […]