Another new one for me – and a super interesting job. The model is not unlike the model when I was working at Medbelle. Lead generation website leveraging high SEO rankings relating to Sydney counselling.
Site is experiencing the ongoing challenges Google puts to older sites. Continue to improve or lose rankings. What was once good enough, is no longer.
Additionally, they recently underwent a complete technology change which has brought with it a whole bag of new challenges.
My job is to ensure the website maintains and improves rankings whilst moving from separate desktop and mobile versions to a single responsive website.
Challenges will be dropped links, content quality, user experience, and site speed.
Fun fun fun