SEO that works in 2023

SEO that works in 20232023-07-10T11:44:45+00:00

What I do

I specialise in complex SEO.  SEO for large sites, discovering and solving the reasons for an unexplainted drop in traffic, competing with large, well-funded competition, and finding ways to beat them anyway.

I have 20 years of experience in SEO, and consider myself a full-stack SEO expert. I can design and build your website, manage a content strategy, manage your PR, link building, oversee all technical SEO and speedwork and more.

SEO in 2023 is massively different from even just 12 months ago.  Content and links are not enough, your site needs to be the best match for what people are looking for.  You need to understand your users and make a website that best appeals to them.

ChatGPT has been a game changer, but out of the box, it doesn’t create great content.  I have built a machine, that enables websites to create content at scale, that is genuinely useful and as a result – ranks well. Whatever your SEO challenge, I can help you.

Analysis.

RECENT VIDEOS.

The Secret Stuff

WHAT REALLY MATTERS?

So what are the most often repeated problems I see with the web development and marketing strategies of big websites?
01. PRODUCT AND MARKETING TEAMS NOT BEING ALIGNED.

Your marketing team can bring the people, but it’s the product’s team to ensure that the marketing team has something to tell people about.  If your offering is inferior to the competitions by any discernible amount?  No amount of marketing will bring you success in the long run.

Align your product and marketing teams.  They should be working closely together.

02.PERFORMANCE MARKETING WITH A START GAME BUT NO END GAME STRATEGY

Performance Marketing can bring sales, and growth but rarely profitability.  With only traffic from performance marketing, your cost per sale is always going to be too high.  Picture this.

Company A has no Google rankings but has a $1M a year Google ads budget.
Company B has top Google rankings and has a $1M a year Google ads budget.

The two companies go head to head, trying to get the most customers from performance marketing.  They bid the cost per click way up.  Company A eventually runs out of money, as Company B can pay more per click. Their performance marketing costs are offset by sales from Organic traffic.

So sure, get started with Performance Marketing, but ultimately, without top rankings, your business is not going to succeed.

03. WEBSITES BUILT WITH POOR SEO

Yes – page titles, content, links and PR… but it’s much more than that.  When you build big websites, link juice funneling and link juice loss are your major challenges. Websites that don’t perfect the art of link juice funneling don’t achieve top rankings in competitive niches.

Skills.

WHAT I DO

I’m a complete marketer, with skills spanning the whole gamet of marketing.
MARKETING STRATEGY ANALAYSIS 95%
BIG SYSTEM SEO 95%
BIG SYSTEM PERFORMANCE MARKETING 90%
USER EXPERIENCE / PRODUCT ASSESMENTS 90%
SOCIAL MEDIA MARKETING (PAID AND FREE) 85%
RETARGETING 90%
AUTOMATED MARKETING 85%
OFFLINE MARKETING 80%
BRAND DEVELOPMENT 85%
BRAND DEVELOPMENT 85%

Thoughts

I’VE GOT A FEW

Here I write about marketing tricks, techniques, and niches I’ve been checking out.
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How Monday.com didn’t do as well as Asana with their 1000 Articles

I was recently sent a report showing Asana having been soundly trounced in Organic traffic as a result of Monday.com publishing 1000 articles in 12 months. (You can Google it, it's everywhere). I had a bit of a poke [...]

By |February 22nd, 2023|Categories: Marketing Strategies Deconstructed|Comments Off on How Monday.com didn’t do as well as Asana with their 1000 Articles

FAQ.

ANSWERED

Answers to most of the big questions are here.  Yours not covered?  Please ask via the contact form below
Are you available to do an analysis of my site?2021-10-04T19:32:00+00:00

Yes – that’s the primary service I provide –  an analysis of your marketing strategy.  I look for problems, opportunities and do a competitor analysis.  On completion you will receive:-

a. A video similar to the one on this site.

b. A written report.

c. In some cases, a sitemap and recommended page layout changes.

If I pay for an analysis, will you publish my video?2019-02-01T14:02:31+00:00

No – the videos published on this site are not client videos, these are just kerbside analysis videos I made for my own interest and so others can see my process.

When I am hired to do consulting, I neither publish the resulting videos or acknowledge publicly I am working with that client without their express permission.

Can I see some references?2019-01-25T10:55:41+00:00

I don’t publish my client list as that would undermine their efforts and the work I have done.  If your company is interested in my services and wants references, I can put you in touch with some clients who have booked me in the past.

Most companies I work with require anonymity, but some, including some Fortune 500 companies, are prepared to go on the record and detail how I have helped them.

What does an analysis cost?2019-02-01T14:04:55+00:00

Many factors will impact the complexity of a website marketing analysis and thus the price.   Typically website size, number of competitors and number of marketing channels to be analysed are the most important factors.  If you are interested in pricing, please fill out the enquiry form and I will provide a custom quote.

 

Can you help with other channels?2021-10-04T19:31:41+00:00

Absolutely! I can help with Social Media, automated marketing, brand, content and thought leadership creation  – even influencer marketing.

Is that you in the beard?2019-02-01T13:59:47+00:00

Hehe.  No.  I’m an older guy… this guy is just my Avatar.  He represents me visually… but it’s my brain that does the work. :)

Contact.

LET’S TALK.

Got an SEO challenge?  Tell me a bit about it and I will explain how I can help you win.
Contact Form Demo (#3)
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