For many businesses, Adwords is their most important channel.  Why So? It brings the most amount of leads/sales.  This is critical both in the growth phases, and profit phases of a business It enables the marketing team to quickly determine, which keywords convert best, helping the organic marketing team direct their efforts. It enables [...]

Back-links and rankings were once almost able to be linearly graphed.  The more back-links your website had, the more keywords your website could rank for... and the higher they would rank.  Deep-linking proved useful, anchor texts were important.  The amount of links, rather than the quality was the main factor. Now?  Things are just as [...]

(Video reloaded due to sound issues with the original) In looking at Deliveroo's backlinks and objectively comparing them with their opposition, it became clear to me Deliveroo Germany both has LESS links than the opposition, and less DIVERSITY in their links as well.  Their back-links are mainly from restaurants, where the oppositions have restaurant back-links(more) [...]