I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches.  Travel, Food and Product Price Comparisons.

Very different businesses, with different models, with similar challenges namely.

a. The need for high Google rankings, even though they had little control of much of the website content […]

In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work for one of them.  In the end, I took a job with Sellics as their Head of Marketing, Sellics builds SEO / PPC /Business Efficiency software for Amazon stores.

This video […]