What I do
I specialise in complex SEO. SEO for large sites, discovering and solving the reasons for an unexplainted drop in traffic, competing with large, well-funded competition, and finding ways to beat them anyway.
I have 20 years of experience in SEO, and consider myself a full-stack SEO expert. I can design and build your website, manage a content strategy, manage your PR, link building, oversee all technical SEO and speedwork and more.
SEO in 2023 is massively different from even just 12 months ago. Content and links are not enough, your site needs to be the best match for what people are looking for. You need to understand your users and make a website that best appeals to them.
ChatGPT has been a game changer, but out of the box, it doesn’t create great content. I have built a machine, that enables websites to create content at scale, that is genuinely useful and as a result – ranks well. Whatever your SEO challenge, I can help you.
The Secret Stuff
WHAT REALLY MATTERS?
So what are the most often repeated problems I see with the web development and marketing strategies of big websites?
01. PRODUCT AND MARKETING TEAMS NOT BEING ALIGNED.
Your marketing team can bring the people, but it’s the product’s team that ensures the marketing team has something to tell people about. If your offering is inferior to the competition by any discernible amount, no amount of marketing will bring you success in the long run.
Align your product and marketing teams. They should be working closely together.
02.PERFORMANCE MARKETING WITH A START GAME BUT NO END GAME STRATEGY
Performance Marketing can bring sales, and growth but rarely profitability. With only traffic from performance marketing, your cost per sale is always going to be too high. Picture this.
Company A has no Google rankings but a $1M annual Google ads budget.
Company B has top Google rankings and a $1M annual Google ads budget.
The two companies go head to head, trying to get the most customers from performance marketing. They bid the cost per click way up. Company A eventually runs out of money, as Company B can pay more per click. Their performance marketing costs are offset by sales from Organic traffic.
So sure, get started with Performance Marketing, but ultimately, without top rankings, your business is not going to succeed.
03. WEBSITES BUILT WITH POOR SEO
Yes – page titles, content, links, and PR… but it’s much more than that. When you build big websites, link juice funneling, and link juice loss are your major challenges. Websites that don’t perfect the art of link juice funneling don’t achieve top rankings in competitive niches.
Skills.
WHAT I DO
I do big end-of-town SEO. The hard stuff. The fun stuff.
Thoughts
I’VE GOT A FEW
Here I write about marketing tricks, techniques, and niches I’ve been checking out.
Google sees your HARO links as Paid Links
More and more I have new clients come to me and complain about a drop in rankings in recent times, even though they have been doing only "White Hat link building". This link building is done by using HARO, or [...]
FAQ.
ANSWERED
Answers to most of the big questions are here. Yours not covered? Please ask via the contact form below
Yes – that’s the primary service I provide – an analysis of your marketing strategy. I look for problems, opportunities and do a competitor analysis. On completion you will receive:-
a. A video similar to the one on this site.
b. A written report.
c. In some cases, a sitemap and recommended page layout changes.
No – the videos published on this site are not client videos, these are just kerbside analysis videos I made for my own interest and so others can see my process.
When I am hired to do consulting, I neither publish the resulting videos or acknowledge publicly I am working with that client without their express permission.
I don’t publish my client list as that would undermine their efforts and the work I have done. If your company is interested in my services and wants references, I can put you in touch with some clients who have booked me in the past.
Most companies I work with require anonymity, but some, including some Fortune 500 companies, are prepared to go on the record and detail how I have helped them.
Many factors will impact the complexity of a website marketing analysis and thus the price. Typically website size, number of competitors and number of marketing channels to be analysed are the most important factors. If you are interested in pricing, please fill out the enquiry form and I will provide a custom quote.
Absolutely! I can help with Social Media, automated marketing, brand, content and thought leadership creation – even influencer marketing.
Hehe. No. I’m an older guy… this guy is just my Avatar. He represents me visually… but it’s my brain that does the work. :)