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In looking at Deliveroo’s backlinks and objectively comparing them with their opposition, it became clear to me Deliveroo Germany both has LESS links than the opposition, and less DIVERSITY in their links as well. Their back-links are mainly from restaurants, where the oppositions have restaurant back-links(more) but […]
Back-links and rankings were once almost able to be linearly graphed. The more back-links your website had, the more keywords your website could rank for… and the higher they would rank. Deep-linking proved useful, anchor texts were important. The amount of links, rather than the quality was the main factor.
Now? Things are just as clear, […]
For many businesses, Adwords is their most important channel. Why So?
I made this video in early 2018 to compare the organic marketing strategies of three large marketplaces, all operating in different niches. Travel, Food and Product Price Comparisons.
Very different businesses, with different models, with similar challenges namely.
a. The need for high Google rankings, even though they had little control of much of the website content […]
In March 2018 I was looking at a variety of different ECommerce Marketplaces and was comparing their strategies with the aim of going to work for one of them. In the end, I took a job with Sellics as their Head of Marketing, Sellics builds SEO / PPC /Business Efficiency software for Amazon stores.
This video […]