The 100% guaranteed solution to the 2023 Helpful Content Update
There was a major update from Google this week. Helpful content. It dropped like a bomb on the 14th of September, laying waste to many [...]
How Monday.com didn’t do as well as Asana with their 1000 Articles
I was recently sent a report showing Asana having been soundly trounced in Organic traffic as a result of Monday.com publishing 1000 articles in [...]
Deborah Polaski
More than just SEO, I do full web development. Most often, mapping out large directory-style sites, marketplace etc, but also the occasional little one like [...]
New Role – Kono / Lamy Productivity Solution
I am working with a new client helping with Organic traffic to their Productivity App. Something near and dear to my heart as I know [...]
Google sees your HARO links as Paid Links
More and more I have new clients come to me and complain about a drop in rankings in recent times, even though they have been [...]
Why you shouldn’t trust Trustpilot Reviews
I am not sure why TrustPilot is viewed as a trusted review system. Their business model appears to be as follows. Allow people to add [...]
Faking DR – It’s not hard to do, or spot.
Links make the SEO world go round. Links from high traffic, high Google value sites are the most important. Publishers seek to take advantage of [...]
Camping down at Datacamp
I've come on board as interim Head of SEO at Datacamp. I came in to do a quick Product Audit, but as timing had it, [...]
The Moz Spam Score Tool… its just not very good
Recently when managing a link outreach for a client, I got an email back "Sorry, your site's spam score is too high". So I went [...]
Seo and Web Development for a Melbourne Removalist
Fun project, lots to do for this Melbourne removalist. WordPress website was terrible. Very slow, not very pretty. The new design is far more memorable, [...]
Native Advertising – Just shock junk and Arbitrage Schemes
When I look at Taboola Ads – it seems a mess of Arbitrage and Shock advertising. I open up any news site and am bombarded [...]
FutureLearn Careers
I’ve been working on a new website whose focus is to help people find a career that matches their skills, attributes, interests and personality. Beta [...]
Check your backlinks, are actually backlinks
When I first started doing SEO back in 1999 (Yep) SEO people quickly realised links were important. In those days it was the wild wild [...]
What are the most important SEO Factors?
I get this question asked more often than any other. Additionally, when I analyse the SEO issue of a client's website I am often asked [...]
Making a Super SEO Friendly Directory using Wordpress
I've made some videos detailing how some of the big players in directory, aggregator and marketplace niches have been able to optimise their SEO. Their [...]
Deconstructing Deliveroo Germany’s Digital Marketing Strategy
I've spent a bit of time in the Food Marketplace niche the result being it's an area which holds my interest. Recently things have [...]
A new role for me – Head of SEO & Marketing for Medbelle
Really excited to be taking on the Head of SEO & Marketing role at Medbelle. My goal? 300% Organic growth in 12 months. A big [...]
Onpage SEO & Technical Issues – Deliveroo Germany | Video 3
(Video reloaded due to sound issues with the original) In looking at Deliveroo's backlinks and objectively comparing them with their opposition, it became clear to [...]
Backlinks and Keywords – Deliveroo Germany – Video 2
Back-links and rankings were once almost able to be linearly graphed. The more back-links your website had, the more keywords your website could rank for... [...]
The Adwords Campaigns of Deliveroo Germany – Video 1
For many businesses, Adwords is their most important channel. Why So? It brings the most amount of leads/sales. This is critical both in the [...]